AI (Artificial Intelligence) Smart technology that helps you run your business better — from marketing to money management — even if you're not tech-savvy.

Assessment A simple form you fill in to help us understand your business, check if you qualify for support, and match you with the right tools and mentors.

BEE Level One A South African government rating that shows your business is Black-owned and eligible for certain kinds of support, including the Helplink Micro Program.

Beneficiary A person who is receiving support from Helplink — this includes mentorship, learning, funding, or access to business tools.

Business Check-Up A review of how your business is doing now, what challenges you face, and what you need to grow.

Compliance Making sure your business follows the rules — like registering with CIPC, having a tax number, and keeping basic records. We help you get there.

Dashboard Your main control panel on the web app. From here, you can track your learning, talk to mentors, and see your progress.

Digital Transformation Using tools like apps, software, and the internet to make your business more efficient and ready for growth.

Formal Economy The part of the economy where businesses are registered, pay taxes, and can apply for funding or big contracts.

Grant Money you may qualify for through Helplink to buy tools, equipment, or services to help grow your business. You don’t have to pay it back.

Growth Plan A step-by-step plan to take your business from where it is now to where you want it to be, with the help of Helplink.

Helplink Micro A full support package that includes an NQF course, mentorship, business tools, and potential grant funding — for entrepreneurs ready to go formal.

Helplink AI A self-paced learning track that teaches you how to use AI and digital tools to run your business — no mentorship or funding needed.

Mentorship One-on-one support from experienced business professionals who guide you, answer questions, and help you avoid common mistakes.

Micro-Business A very small business — often a side hustle or informal operation — usually with 1–5 employees.

NQF Level 4 Course An accredited training program that teaches you key business skills, with a special focus on using AI and tech to grow your business.

Stakeholder Someone who helps support the Helplink program — such as mentors, funders, or program partners.

Support Network A group of people and organisations that can help you succeed — including mentors, trainers, and other small business owners.

Tool or Equipment Grant Funding you might receive to buy what you need to grow — like a smartphone, sewing machine, POS system, or other business tools.